A new sustainability certification system for products has just been unveiled by Cradle to Cradle guru William McDonough and endorsed by California Governor Arnold Schwarzenegger. Is it the change we've been looking for?
The aughts were all about aught-onomy...but that's so last decade. Entrepreneurs need to stop overextending their firms by trying to do everything and start coming up with better ways to work together.
Sustainable design is a hot topic. While most people applaud the idea of designers using ecofriendly materials, others insist that that's missing the point--that by designing for mass consumption, designers are still part of the problem, not the solution. I disagree.
The Designers Accord, the global initiative that unites designers, engineers, educators and others around the idea of incorporating sustainability into all practices and production, is a remarkable achievement. Yet, before I signed on, I wanted to have a talk with Valerie Casey, the founder of the movement.
What kind of cardboard is best for compostable packaging? What can we do to encourage consumers to recycle? What kind of testing does the FDA do for materials toxicity? How can I convince my clients that sustainable design can save them money? What does sustainability really mean, anyway?