Twitter must figure out how to change its service's interface to make it easier for casual users to engage with (and see ads in), while retaining the power user base that drives global conversation and makes influencers love them.
Products, pages, profiles, and entire click paths are often narcissistic by design, taking into account the needs of decision makers and stakeholders over the customers they’re designed to entice. Instead, they should be designed to evoke emotions and trigger a desired effect, regardless of platform or device.
"Weather is very visual," says Scott Jensen, VP of digital and mobile apps at the Weather Channel. It's why we look out the window to decide whether to wear a T-shirt or bring an umbrella. Blue skies or gray clouds are likely are the most convenient barometers of the temperature outside, in other words.
Everyone on the web (read: that tiny subclass of "everyone" that gets paid to care about social networking apps) was shooting their mouth off last week about the latest'n'greatest app on the block, a $41-million funded doohickey called "Color." The brainchild of Bill Nguyen (a tech entrepreneur so adept at playing venture-capital roulette that he's successfully launched eight previous startups), Color lets you snap photos and share them in an "elastic social network" with people geographically close to you, with no checking-in necessary.
"Changing the world, one screen at a time." No, it's not the motto of the latest inessential social web thingy — it's a rallying cry for user experience (UX) designers, the unsung heros of the 21st century creative class. They may have their own imposing-looking magazines, but what do they do, really? Watch the video below: