Products, pages, profiles, and entire click paths are often narcissistic by design, taking into account the needs of decision makers and stakeholders over the customers they’re designed to entice. Instead, they should be designed to evoke emotions and trigger a desired effect, regardless of platform or device.
"People know more about their iPhone than they do their own health," points out Travis Bogard, Jawbone's VP of product development. "So how do we make them consumers of their own wellness?" Today Jawbone is finally unwrapping their attempt to solve the problem: The UP, a $100 wristband, smartphone app, and web app trio that work together to monitor your exercise habits, sleep cycles, and eating decisions. It's already on sale on Jawbone's website; on November 6th, it'll be available at Apple, Target, AT&T stores, and Best Buy.
You know those dudes who walk around with hands-free Bluetooth headsets jammed into their ears all day? Maybe their twittishness isn't a character flaw, but an unintentional emergent effect of poor product design: let's face it, those things are awkward as hell to get on and off your ear, so once you're 'Toothed up, you might as well just leave it there (even if you're not a high-powered Hollywood agent who's actually fielding calls every five seconds).