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Urban & Multicultural

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Inside the Urban Demographic Mindset

About a month ago I was invited to speak at a preeminent youth conference. I'm not sure if it was our PR department or the coordinators of the event that chose the title of my topic, but when I read it, I found myself in a bit of a ...READ»

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To Reach Multicultural Youth, Go Mobile

It's no secret; multicultural consumers have always been trendsetters. The music, fashion, and lifestyle categories have always been synonymous with--and adopted--what emanates from “the streets." Yet, when it comes to influence in ...READ»

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What Are You Doing About It?

How important is it for brands to give back to the communities that make up their target markets?READ»

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