Ever since its acquisition by Unilever, the quirky ice cream company has been the poster case for a campaign to create a new kind of company that's friendlier to social enterprise: the B Corporation. Now Ben and Jerry’s is one, too.
Businesses need natural resources to make products to sell. But the spiraling path of commercialism we’re currently on will lead to disaster without a major shift in direction. Are there any companies willing to make that happen?
Two billion people use items from the consumer products giant every day, so its initiatives—using renewable energy, encouraging people to take shorter showers—can make a huge difference (and help the bottom line).
Picture a responsible business and companies like Morgan Stanley, BP, L’Oréal, and Unilever don’t readily come to mind. But corporate giants may have more of a role in mainstreaming responsible business than we think.