Ever since its acquisition by Unilever, the quirky ice cream company has been the poster case for a campaign to create a new kind of company that's friendlier to social enterprise: the B Corporation. Now Ben and Jerry’s is one, too.
Businesses need natural resources to make products to sell. But the spiraling path of commercialism we’re currently on will lead to disaster without a major shift in direction. Are there any companies willing to make that happen?
Two billion people use items from the consumer products giant every day, so its initiatives--using renewable energy, encouraging people to take shorter showers--can make a huge difference (and help the bottom line).
Picture a responsible business and companies like Morgan Stanley, BP, L’Oréal, and Unilever don’t readily come to mind. But corporate giants may have more of a role in mainstreaming responsible business than we think.