Companies like Coke and Unilever love to talk about how helpful their programs and jobs are to workers in the developing world. But is this actually true?
Ever since its acquisition by Unilever, the quirky ice cream company has been the poster case for a campaign to create a new kind of company that's friendlier to social enterprise: the B Corporation. Now Ben and Jerry’s is one, too.
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Revolutions tend to bubble up from the bottom of society. But if our leaders are truly forward-looking, they can help push radical change as well.
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How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing.
Businesses need natural resources to make products to sell. But the spiraling path of commercialism we’re currently on will lead to disaster without a major shift in direction. Are there any companies willing to make that happen?
Two billion people use items from the consumer products giant every day, so its initiatives--using renewable energy, encouraging people to take shorter showers--can make a huge difference (and help the bottom line).
Picture a responsible business and companies like Morgan Stanley, BP, L’Oréal, and Unilever don’t readily come to mind. But corporate giants may have more of a role in mainstreaming responsible business than we think.
Big brands have the power to shift culture and influence behavior. But will big brands step up and show consumers the way to a better future? Or will they be left in the dust by grassroots brands?
