unified communications | Fast Company

The Power of IP Communications – Up Close and Personal

BY Leslie FerryWed Apr 14, 2010

Here’s What an IP-enabled SMB Looks LikeREAD»

How Service Providers will Change the Game for Large Enterprise Communications – and how Telstra already has

BY Leslie FerryFri Mar 19, 2010

Two separate announcements crossed my inbox today, and even though they were generated on opposite sides of the globe, they both highlight the beginning of a big change in large enterprise communications. ...READ»

BROADSOFT | Comment

Quality of Service is a Must

BY Leslie FerryTue Jan 26, 2010

Broadband Ignite periodically catches up with thought leaders in the sector. This week we had the chance to chat with Praveen Kumar, the chief technologist for PacketSmart at BroadSoft. Praveen joined BroadSoft from Packet Island ...READ»

BROADSOFT | Comment

AT&T to FCC — It’s Time We Moved On

BY Leslie FerryThu Jan 21, 2010

AT&T rang in the new year with a special request for the FCC to set a deadline to end landline voice networks. This was in response to the FCC asking for comments on how best to transition to a fully IP national network. ...READ»

BROADSOFT | Comment

The Google Voice Effect -What's Your Strategy?

BY Leslie FerrySun Nov 15, 2009

In the coming months, cloud-based enhanced services like Google Voice are poised to fundamentally change the landscape of the communications industry. This presents both a threat and opportunity to traditional, mobile and fixed line carriers, faced with decisions about adjusting their strategies in this new environment.READ»

BROADSOFT | Comment

Facebook is Many Things…but “UC Killer” is not one of Them

BY Leslie FerryThu Oct 22, 2009

Avaya Labs recently demonstrated a prototype application that integrates call-control with Facebook, with the nifty moniker “FacePhone.” Doug Mahoney from Doug on IPComm calls it a “UC Killer”: Built using Facebook’s ...READ»