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Ubisoft

Nicole Lazzaro
XEODESIGN   |  1 comment

How The iPhone Accelerometer Game Tilt Taps Into Users' Emotions

Nicole Lazzaro, 44, has studied emotion and player experiences in video games for 20 years and is the designer of Tilt, the first iPhone accelerometer game. Her firm helps the likes of Sega and Ubisoft create games that resonate with iPhone users.READ»

Ubisoft's Your Shape
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Jenny McCarthy Teaches Fitness on the Wii, with Semi-Annoying Real-Time Feedback

Like working out to exercise videos but wish they gave personalized feedback? Fan of Jenny McCarthy? If you answered yes to both questions, Ubisoft's new fitness game for the Nintendo Wii, Your Shape, could be for you. The key ...READ»

Your Shape

Inside Ubisoft's 'Your Shape' Fitness Game

Video game journalist Stephen Totilo has suggested that we may currently be in the self-help era of video games, with products on the market that promise to help you keep your brain young, quit smoking, and get in shape. The latter ...READ»

Prince of Persia

The Most Innovative Companies in Gaming

You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Gaming.READ»

Shaun White Red Bull
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Shaun White's Commercial Appeal

From tech to fashion to quaffable caffeine, White's partners look to him to amp their visibility among America's fickle youngsters.READ»

Shaun White Exclusive Video

The Business of Being Shaun White [exclusive video]

My cover story on Shaun White was bound to take one of two angles.READ»

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