Till now, the on-demand car service has strictly stayed within the realm of commercially licensed and insured rides. CEO Travis Kalanick has revealed he is "seriously considering" entering the ridesharing market currently dominated by Lyft and Sidecar.
New York City just approved a pilot program that will allow riders to hail cabs on their smartphones, paving the way for app-building upstarts trying to make the journey as enjoyable as the destination.
In Sandy’s wake, Uber levied a price increase that put more cars on the road and not a cent in its pocket--and still confronted criticism as a result. Its real crime? Lack of communication.
