With 2,000 press releases distributed every day, there’s never been a better time for great PR or a worse time for bad PR. Brand identity expert David Brier teams up with cartoonist Tom Fishburne to expose why PR has gotten such a bad name--and what you can do to avoid it.READ»
How many fonts are installed on your computer? A hundred? A thousand? Simply knowing the differences between all these options is a daunting enough prospect, much less knowing which one is the "right" choice for a design project. Dan ...READ»
What's makes sites like A Working Library and Pictory stand out from the pack in terms of readability? Clear, humane typography, of course. But what makes that possible? Web fonts: legally-licensed real typefaces dynamically served ...READ»
I blog regularly about designers who should learn how to code, but what about vice versa? Method of Action is a new web-based education initiative whose mission is to teach programmers the basics of good design, and it's launched a ...READ»
Having a child changes you forever. Everyone knows this. So when my wife and I had our daughter, Penelope, six weeks ago, I expected my priorities to shift, my sleep schedule to disintegrate, and my capacity for loving a tiny bald ...READ»
We recently wrote about Ruslan Khasanov’s sublime typeface, Au Revoir, which he made by painting letterforms onto a porcelain sink with the spigot on and photographing them before they slipped down the drain. Now, the Russian ...READ»
New York celebrity facialist Joanna Vargas, realizing her own business was in need of a refresh, rebranded her salon--and subsequently tripled business, allowing for the launch of a luxury skincare line. As her before and after proves, branding--whether it's for tennis shoes or expensive eye cream--is never a luxury, but a necessity. READ»
I have a confession to make. There was a time, many years ago, where I thought that typography was fashion by another name. I didn't really appreciate how different typefaces function, and how the discipline evolved over time, under ...READ»
Many a brand, whether personal or business, would die a happy death to have a video go viral with more than 500,000 views in under two weeks. Fast Company talks with the comedian who created "Shakespeare in Celebrity Voices," a video that relaunched an entire career and revealed an important lesson about branding. READ»
For some bizarre reason, I really want to learn how to do letterpress printing. This is an old-school process that requires lots of dirty, heavy, expensive equipment, but creates gorgeously tactile typography and graphics -- you're ...READ»
It's hard to impress us sometimes with new display typefaces -- we just see so damn many of them. The ones that do catch our eye usually incorporate some unexpected physical process into their design. Marc Böttler's "Klotz" type ...READ»
In answer to the question, "Why do so many brands suck?", brand identity expert David Brier penned this music video after seeing how many uninspired and "beige" brands make it to market only to leave companies wondering why nobody pays attention to their easy-to-ignore launches.READ»
I waxed ecstatic last week about a type-design program that had the courtesy to show beginners the ropes while they used it. Now comes Typography Insight, an even better (and at $1.99 in the iTunes App Store, much realer) iPad app ...READ»
Everyone’s accustomed to seeing text on the walls of an art gallery. But not text that’s itself the work of art. And certainly not text that fills as much space as would a cement truck.
CNJPUS TEXT, by Japanese artist Ryo ...READ»
Making beautiful typefaces out of Xeroxed body parts and ink droplets may look easy, but make no mistake: good typography is hard to do. And designing the typefaces themselves is even trickier: it's easy to tell when a letterform ...READ»
Few things go as well together as Summer, Spielberg and Sci-fi. A new infographic sheds light on what's looking to be a killer cinematic experience.READ»
Brand identity expert David Brier uncovers the closely held secrets of a killer franchise and one of the most celebrated international agents in cinema history. And the qualities necessary to hit your target again. And again. And again.READ»
Normal office workers have fun with photocopiers by mashing naked body parts onto them. Apparently, designers do, too. But in José Ernesto Rodriguez's case, the result was a beautiful typeface, not a firing offense. Rodriguez ...READ»
Type design is traditionally the province of the uber-anal. The constraints for creating legible letterforms from scratch are very, very strict. Until, sometimes, they aren't -- as in the case of Ruslan Khasanov, who was cleaning an ...READ»
