typography

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

BY David Brier | 03-14-2012 | 1:48 PM | LEADERSHIP

Social media rant time: If you have nothing more than empty, self-serving drivel to share, social media only opens the door to telling more of the world, faster than ever before, how shallow you and your brand really are. READ MORE›

Creativity Hell: What The 2012 Oscars Taught Us About Bold Ideas And Branding

BY David Brier | 02-27-2012 | 1:04 PM | MANAGEMENT

The Oscars remind us that, when it comes to branding, bold creativity--not committees or safe plays--wins the day. Brand identity expert David Brier and cartoonist Tom Fishburne break down what businesses can learn from Hollywood.READ MORE›

Innovation Hell: Saving Good Ideas From Premature Death

BY David Brier | 02-16-2012 | 1:02 PM | MANAGEMENT

In their continuing series on "Hell in Business," brand expert David Brier and cartoonist Tom Fishburne shed light on the dangers that ensnare that elusive yet most rewarding of business assets: innovation.READ MORE›

Are You Guilty Of Lame PR That Makes Your Company Look Bad?

BY David Brier | 02-08-2012 | 10:41 PM | MANAGEMENT

With 2,000 press releases distributed every day, there’s never been a better time for great PR or a worse time for bad PR. Brand identity expert David Brier teams up with cartoonist Tom Fishburne to expose why PR has gotten such a bad name--and what you can do to avoid it.READ MORE›

Avería, A Free Typeface Made By Averaging 725 Fonts Together

BY John Pavlus | 11-02-2011 | 12:44 PM | DAN SAYERS

How many fonts are installed on your computer? A hundred? A thousand? Simply knowing the differences between all these options is a daunting enough prospect, much less knowing which one is the "right" choice for a design project. Dan ... READ MORE›

How Cloud Computing Made Web Typography Better For Everyone

BY John Pavlus | 10-21-2011 | 3:47 PM | TYPEKIT

What's makes sites like A Working Library and Pictory stand out from the pack in terms of readability? Clear, humane typography, of course. But what makes that possible? Web fonts: legally-licensed real typefaces dynamically served ... READ MORE›

Would You Play A Video Game About Kerning?

BY John Pavlus | 10-13-2011 | 4:20 PM | WEBAPPS

I blog regularly about designers who should learn how to code, but what about vice versa? Method of Action is a new web-based education initiative whose mission is to teach programmers the basics of good design, and it's launched a ... READ MORE›

How Having A Baby Made Me Learn To Love Comic Sans

BY John Pavlus | 09-30-2011 | 1:22 PM | DESIGNDAD

Having a child changes you forever. Everyone knows this. So when my wife and I had our daughter, Penelope, six weeks ago, I expected my priorities to shift, my sleep schedule to disintegrate, and my capacity for loving a tiny bald ... READ MORE›

A Liquid Typeface Melts Before Your Eyes, Thanks To Animated GIFs

BY Belinda Lanks | 09-06-2011 | 8:51 AM | AU REVOIR

We recently wrote about Ruslan Khasanov’s sublime typeface, Au Revoir, which he made by painting letterforms onto a porcelain sink with the spigot on and photographing them before they slipped down the drain. Now, the Russian ... READ MORE›

How Manhattan's Queen Of Facials Rebranded, Tripled Business, And Launched A Skincare Line

BY David Brier | 08-29-2011 | 11:22 PM | MANAGEMENT

New York celebrity facialist Joanna Vargas, realizing her own business was in need of a refresh, rebranded her salon--and subsequently tripled business, allowing for the launch of a luxury skincare line. As her before and after proves, branding--whether it's for tennis shoes or expensive eye cream--is never a luxury, but a necessity. READ MORE›

Infographic Of The Day: Why Should You Care About Typography?

BY Cliff Kuang | 08-09-2011 | 7:36 AM | INFOGRAPHIC

I have a confession to make. There was a time, many years ago, where I thought that typography was fashion by another name. I didn't really appreciate how different typefaces function, and how the discipline evolved over time, under ... READ MORE›

"Shakespeare In Celebrity Voices" Goes Awesomely Viral, Reveals Important Branding Lessons

BY David Brier | 08-04-2011 | 9:46 AM | CAREERS

Many a brand, whether personal or business, would die a happy death to have a video go viral with more than 500,000 views in under two weeks. Fast Company talks with the comedian who created "Shakespeare in Celebrity Voices," a video that relaunched an entire career and revealed an important lesson about branding. READ MORE›

"Moveable Type" Offers Letterpress Classes Out Of A Truck

BY John Pavlus | 07-25-2011 | 10:31 AM | KYLE DURRIE

For some bizarre reason, I really want to learn how to do letterpress printing. This is an old-school process that requires lots of dirty, heavy, expensive equipment, but creates gorgeously tactile typography and graphics -- you're ... READ MORE›

If M.C. Escher Was A Type Designer, This Is What He'd Make

BY John Pavlus | 07-06-2011 | 4:52 PM | KLOTZ

It's hard to impress us sometimes with new display typefaces -- we just see so damn many of them. The ones that do catch our eye usually incorporate some unexpected physical process into their design. Marc Böttler's "Klotz" type ... READ MORE›

The Music Video Every CMO Needs To See

BY David Brier | 07-04-2011 | 1:02 PM | VIDEO

In answer to the question, "Why do so many brands suck?", brand identity expert David Brier penned this music video after seeing how many uninspired and "beige" brands make it to market only to leave companies wondering why nobody pays attention to their easy-to-ignore launches.READ MORE›

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