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typography

STEVE JOBS   |  Comment

What Would These 12 Business Leaders Do Today?

Want a little advice from Steve Jobs, Howard Schultz and David Ogilvy?READ»

BRAND   |  Comment

What Sexuality Taught Us About Branding (and Why Being Average Sucks)

The brand lesson was right there in front of us, if only we weren't preoccupied with our hormones.READ»

BacteriaFont

Beyond Grunge: Dutch Designer Wins €10,000 for a Font Grown From E-Coli

Printed in a book and on a billboard, the font changes shape and colors as it breeds and dies. Is it a burgeoning discipline?READ»

BRAND   |  Comment

Becoming a Cause for Celebration

Do Ragu, Haagen Dazs, Nike, H&R Block and Dyson have ANYTHING in common?READ»

BRAND   |  Comment

Branding Humor for Professionals Who Need a Break

It's one of the questions one gets during introductory conversations...READ»

smiley phonics

Hooked on Phonics? Works for Me.

Frustrated by his inability to read Japanese, a typographer designs a Katakana typeface embedded with phonetic pronunciations.READ»

BRAND   |  Comment

Why I Chose Sound for my Tweets by David Brier

Today marks the launch of B.R.A.N.D. which is my series of sound bites covering everything and anything to do with branding.READ»

BRAND   |  Comment

Why I created the BRANDS THAT DEFY GRAVITY group on LinkedIn by David Brier

LinkedIn is where 45 million professionals connect. For the most professional and compelling branders amongst those professionals, one group stands above the rest providing a resource for inspiration, a place to share insights and someplace to turn to to get reignited.READ»

Twitter-logo-design
TWITTER   |  1 comment

How to Tweak Your Twitter Layout for Maximum Influence

Online design manual Smashing Magazine is the in-house programmer, proofreader, and creative director you never had. Sure, most internet users know how Twitter works--140 characters, retweet, follow, and so on. But a craftily designed ...READ»

BRAND   |  Comment

How to Check If Your Brand is a Me-Too Brand

The worst thing a company can do to its brand is have a product that IS different yet pitch in a way that sounds the same as the competitor's.READ»

Cheese

Friday Fun Quiz: Cheese or Font?

Can you pick out if these are cheeses or fonts? Even font nerds might get stumped.READ»

BRAND   |  Comment

A Fast Thought for Fast Branding Professionals

The first in a series of Fast Ideas for the Fast Company community from brand identity specialist David Brier.READ»

BRAND   |  Comment

Why Clichés are Death in Branding

What role does complacency have in achieving a me-too brand? READ»

IkeaFont

Six Fonts That Piss People Off

A furor erupts when Ikea changes its official typeface. Here are five other controversial fonts, involving Nazis, incest, and comic books.READ»

SotsassFont

Amazing Fonts, Inspired by Design Masters

A graphic designer creates fonts using forms from famous designers, such as Frank Gehry and Ettore Sottsass.READ»

BRAND   |  Comment

Brand Aid: The Cure for Gravity and Media Noise

Leading Designer and Branding Expert David Brier sheds light on why some brands take off reaching cruising altitude and others never get off the ground.READ»

BRAND   |  1 comment

Is a Brand Like Air?

A brand is more like air than meets the eye.READ»

BRAND   |  Comment

Why idsgn.org is the Best Design Site on the Web

A new blog on design is showing how complacent and lazy everyone became, and the excitement they're building is leaving all others in the dust.READ»

BRAND   |  Comment

Can Design be Music to the Eyes as well as the Ears?

Can a Grammy award winning cellist and an award-winning designer make music together? They're making gold.READ»

BRAND   |  Comment

Henry Kissinger had a Point

In business today, there's too much focus on what is bad, what is threatening, who did what to whom. Imagination and innovation are our greatest weapons. Lack of using them is the only thing strong enough to stop any of us from achieving our goals. Factually, we can each get more done in less time if we simply take note on establishing WHERE we are going.READ»

BRAND   |  Comment

Like Life, Branding Needs Vision Too

Do the Beatles, Bill Gates, Steve Jobs and the invention of the radio have anything in common?READ»

annual report

How Do You Design a Superb Annual Report?

The famous type foundry, Hoefler & Frere-Jones, offers a step by step guide.READ»

iQfont

Stunt Driving Meets Typography, in a Font Using Skid Marks

Using specially designed motion-capture technology, an ad agency created unusual free tie-in for Toyota's new car.READ»

BRAND   |  1 comment

What is Your Logo Saying About You?

Since people see your logo every day, what's it saying about you when you're not looking?READ»

BRAND   |  Comment

Apple's Secret Branding Formula

As seen in Brisbaine Times of Australia, this illuminates the often crooked path to a remarkable brand.READ»

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