With social music sites like Spotify and Turntable, fans feel a part of something awesome, something that makes it a pleasure to contribute, not a burden. It’s this type of connectivity that is the envy of every brand in the world. But to work, this connection has to be made on the consumer’s terms, and that piece gets lost more times than not.
Experiencing music as a social activity used to mean going to a concert or a party. But in the digital age, music is a more solitary experience—the earbuds, the playlists, the Pandora stations just for you. Turntable.fm founder and CEO Billy Chasen wants to bring music lovers together again, online.