trust

Make Room At The Meeting Table--For Your Customer

Try to remember the last time you had an internal meeting to review the sales pipeline, the latest product offering, or the upcoming marketing plan. Now imagine that your customer had actually been in the room, listening in. If there are things you would've changed, it may be time to invite your customer to the table (if only metaphorically). READ»

The Only Lasting Competitive Advantage Is Extreme Trust

As technology generates more transparency from services like Amazon's Price Check, reviews on Yelp, and complaints on Twitter, consumers will hold businesses to higher standards, with no room for flimflammery or deceit. The only reliable competitive advantage that any business is likely to have is the extreme trust of its customers. READ»

Trust Me: Here's Why Brands Sell Trust, Subconsciously

Evidence points to information from trusted sources getting a better hold on our brains than the noise from everything else. So it's no surprise that companies want to capitalize on those feelings.READ»

Why Your People Don’t Trust You, And How To Fix It

The pace of organizational change is accelerating and old methods of building team cohesiveness haven't caught up. No matter your length of tenure or your level of expertise, though, there is one key way in which you can win the trust and support of your employees. READ»

Digital Oxytocin: How Trust Keeps Facebook, Twitter Humming

Internet users--Facebookers most of all--are a trusting bunch. Why? Because we are wired to build relationships around trust.READ»

We Are Content. We Are Curation. Open the Doors And See All the People

Showing leadership in social media means listening to people and helping them gather on a platform, internally and externally.READ»

We Now Trust CEOs More Than "Folks Like Me," but the U.S. Is Low on Trust

Edelman's just released its latest survey of global "trust" measurements among consumers, and found a couple of trends of our age: Banks are out, tech is in, CEOs are trustable and the U.S. really doesn't trust anyone or anything.READ»

What Is Your Credibility Quotient?

Freelance journalist, Brittany Glenn writes about current issues, trends and the economy for consumer and business-to-business magazines. She recently published an article in Promotional Consultant Magazine featuring Michael Maslansky.READ»

Following the Bouncing Ball

Mistrust is the new workplace norm. Read how this impacts service.READ»

Alice.com: Trust and Privacy in the Age of Social Networking

In this excerpt from "Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live," authors John Gerzema and Michael D'Antonio tell us about Alice.com, where you can hand over your personal info to dozens of companies, and receive discounts or even free stuff in return. Is this the future of commerce?READ»

Passionately Pursue Customer Captivity

There are three primary sources of long-term sustainable competitive advantage: customer captivity, economies of scale, and preferential access to resources. Lock on to one of these early and you can build a barrier to competitive threats. WebMD focused early on one of these three: customer captivity.READ»

The Economy: Don't Hit the Reset Button

Let's not call our wobbly progress from the brink of a global financial meltdown a "recovery." Why? Because we are doomed by our collective mindset to plunge into more financial crises as soon as we recover, says author and CEO Dov Seidman. The problem is we continue to function according to a 20th-century operating system whose catastrophic bugs have been exposed as critical flaws. READ»

Negotiating and the Three Ts: Trust, Time and Tactics

Successful negotiating requires a strategy...The clearer your strategy before negotiating, the more successful you will be. READ»

Inspirational Shame in the Era of Behavior

We have entered a time when how we do things is essential to our ability to succeed, says Dov Seidman. In this “Era of Behavior,” shame is a powerful social and business force and a behavior rooted in sustainable values. Shaming can even be inspirational. How? Shame is a key element of self governance and an example of a self-correcting force in a self-governing culture.READ»

Can Bank Brands Ever Earn Back Our Trust?

Nearly 200 financial brands, including huge institutions like Lehman Brothers and Merrill Lynch are gone, and brands like Citi and Bank of America have suffered crushing PR blows.READ»

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STEVEN SEARS THE NUMBER ONE ATTORNEY YOU CAN FIND IN IRVINE, CALIFORNIA

I met Mr. Sears at his law firm in Irvine, Calfiornia.  He helped me set up a family trust.  We spent a few hours on estate planning.  He explainned to me about the life insurance trust which I needed.  He said a ...READ»

Philosophy Is Back in Business

The financial and climate crises, global consumption habits, and other 21st-century challenges call for a "killer app." I think I've found it: philosophy. Philosophy can help us address the (literally) existential challenges the world currently confronts, but only if we take it off the back burner and apply it as a burning platform in business, says Dov Seidman. READ»

Nonsense At Work

Be brave, trust is (still) dangerous:A critical thing we lost last year, apart from money, is trust.  Without trust we cannot form workable relationships.  But as we found out, trust can be dangerous.  It involves risk, ...READ»

STEVEN SEARS ON WEALTH AND ASSET PROTECTION

Mr. Steven Sears has helped my family in setting up a trust.  I met Mr. Steven Sears CPA Attorney at his law building in Irvine, CA.  He spent a few hours with me.  He also helped me set up a tructure which included a ...READ»

Trust Bust - Time For Contemplation And Action?

It is no longer a ‘secret’ - confidence in today’s business leaders is at an all-time low. What's next?READ»