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How Netflix Is Pushing the Envelope With Fincher-Spacey Project, "House of Cards"

CEO Reed Hastings told investors he wasn't interested in "creative risks." But his company is betting a rumored $100 million for 26 episodes of a series no one has seen--based largely on "intuition" and the reputations of David Fincher and Kevin Spacey. READ»

Netflix May Offer Original Programming: Change of Heart for CEO Reed Hastings?

If reports are true, this would mark a shift toward exclusive original programming, content Netflix CEO Reed Hastings has implied the company would not venture toward.READ»

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Netflix Now Boasts More Subscribers Than Showtime, Starz, HBO Next?

Netflix trumped Wall Street fears, with quarterly profit rising, and revenue increasing by 34% to $595.9 million. Most impressively, Netflix now boasts over 20 million subscribers--more than the total subscribers of premium channels Starz and Showtime.READ»

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Twitter Drives Crowds Back to Must-See, Live, Appointment TV

If you thought the future of TV was anarchy, with all of us using on-demand video to dial up shows any old time, think again. Social media, like Twitter, is putting us back on the same schedule.READ»

Inside a Gamer Geek's Quest to Infect Masses With Zombie Blood

Alienware Area-51 tower? Check. Triple high-def flat-screen monitors? Check. Wireless dual-action game controller? Check. Left 4 Dead? Check. Zombie Blood? Check. Harcos Labs, the creators of a slew of gaming-inspired drinks ...READ»

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From Showbiz to Supermarkets: Tru Blood and 8 Other Products That Got Real

This month’s release of Tru Blood, the “blood-red” beverage created for HBO’s hit vampire series True Blood, got us thinking: What other fake products successfully jumped off screen and onto store shelves? Here’s a look at some fictional products that became a reality, and our thoughts on whether they were any good.READ»

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Did HBO's 'True Blood' Campaign Achieve Immortality or Just Plain Suck?

Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory). It was the premiere of the second season of True Blood, the vampiric HBO show ...READ»

Three Successful Viral Marketing Campaigns

1. Levi's Big Flip When Levi's first assumed an alter ego ("Unbuttoned Films") and uploaded a YouTube video titled "Guys backflip into jeans," it wasn't expecting sky-high exposure. But since its May 2008 ...READ»