From Showbiz to Supermarkets: Tru Blood and 8 Other Products That Got Real

This month’s release of Tru Blood, the “blood-red” beverage created for HBO’s hit vampire series True Blood, got us thinking: What other fake products successfully jumped off screen and onto store shelves? Here’s a look at some fictional products that became a reality, and our thoughts on whether they were any good.READ»

Did HBO's 'True Blood' Campaign Achieve Immortality or Just Plain Suck?

Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory). It was the premiere of the second season of True Blood, the vampiric HBO show ...READ»

Three Successful Viral Marketing Campaigns

1. Levi's Big Flip When Levi's first assumed an alter ego ("Unbuttoned Films") and uploaded a YouTube video titled "Guys backflip into jeans," it wasn't expecting sky-high exposure. But since its May 2008 ...READ»

• Three Secrets to Make a Message Go Viral