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Tru Pettigrew

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Inside the Urban Demographic Mindset

About a month ago I was invited to speak at a preeminent youth conference. I'm not sure if it was our PR department or the coordinators of the event that chose the title of my topic, but when I read it, I found myself in a bit of a ...READ»

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To Reach Multicultural Youth, Go Mobile

It's no secret; multicultural consumers have always been trendsetters. The music, fashion, and lifestyle categories have always been synonymous with--and adopted--what emanates from “the streets." Yet, when it comes to influence in ...READ»

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What Are You Doing About It?

How important is it for brands to give back to the communities that make up their target markets?READ»

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Urban Lifestyle Demographic: Walking Through Colorblind Corridors With the '80s Babies

If today's youth are truly a colorblind demographic, how does that influence the way brands should market to them?READ»

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There Are No Shortcuts

I remember watching an interview with President Obama back in February, right around the time that Alex Rodriguez admitted to taking steroids. Although A-Rod was not the focus of the interview with President Obama, the reporter did ...READ»

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