Grant Harrison created B-cycle--automated kiosks that let riders rent bikes at prices akin to mass transit--at Humana, in partnership with Crispin Porter + Bogusky and Trek. The national rollout will bring 50,000 bikes to a dozen U.S. cities in the next three years.READ»
What better place for Alex "The Dude" Bogusky to debut his new bike-sharing program than before this standing room-only crowd in bike-sympathetic Austin? Well, he didn't think they'd let an ad guy talk about bike sharing ...READ»