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HUMANA   |  Comment

Humana Takes Health to the Streets With B-cycle Bike Sharing

Grant Harrison created B-cycle--automated kiosks that let riders rent bikes at prices akin to mass transit--at Humana, in partnership with Crispin Porter + Bogusky and Trek. The national rollout will bring 50,000 bikes to a dozen U.S. cities in the next three years.READ»

B-CYCLE   |  Comment

Alex Bogusky Wants You To Ride His B-Cycle

What better place for Alex "The Dude" Bogusky to debut his new bike-sharing program than before this standing room-only crowd in bike-sympathetic Austin? Well, he didn't think they'd let an ad guy talk about bike sharing ...READ»