I recently returned from the bi-annual Professional Materials (ProMat) trade show at Chicago’s McCormick Center, and it was quickly evident that many companies have lost sight of the 5 rules of B2B trade show process.
They ...READ»
The face of America is changing. It is getting younger. The mighty ranks of the Baby Boomer generation are dwindling against the rising tide of their children, the Echo Boomers, also called Generation Y. Historically, trade ...READ»
Marketing events must challenge your audience. Sounds strange, right? Does that mean you should schedule a push-up contest at your next promotion? To that the answer is a resounding ‘it depends.’
Recent studies from our ...READ»
Article in a sentence: Tradeshows can help you get in front of a lot of quality people for minimal investment.
Trade Shows: Maximize your sales, and get your product going!
by Salem, VP Marketing, Design My Idea, LLC. ...READ»
Online and virtual events have been getting a lot of attention lately. How have members been coping with requests from management to shift away from face-to-face events and do more online programs like webinars? What do we lose in ...READ»
