When it comes to naming their products, PC makers exhibit about as much creativity and originality as World War I-era German U-boat commanders. There's the Toshiba Satellite U925T, the Asus Zenbook UX31A, the Lenovo IdeaPad U310—laptops branded by indecipherable strings of letters and serial numbers.
Apple's competitors are mimicking the company's designs on everything from tablets to laptops. There's short-term benefit here for consumers looking for inexpensive Apple alternatives this holiday season. But more significantly, it demonstrates how much Steve Jobs's legacy has impacted device makers—and how lost they'd likely be without Jobs's vision.