When it comes to naming their products, PC makers exhibit about as much creativity and originality as World War I-era German U-boat commanders. There's the Toshiba Satellite U925T, the Asus Zenbook UX31A, the Lenovo IdeaPad U310--laptops branded by indecipherable strings of letters and serial numbers.
Apple's competitors are mimicking the company's designs on everything from tablets to laptops. There's short-term benefit here for consumers looking for inexpensive Apple alternatives this holiday season. But more significantly, it demonstrates how much Steve Jobs's legacy has impacted device makers--and how lost they'd likely be without Jobs's vision.