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Toms

Shopkick Switches To For-Profit Status, Sees Surge In Charitable Giving

The popular geo-location app grew its total user base as it transitioned from nonprofit to for-profit--having more users to give to charity in the process.READ»

Toms Glasses: The Newest Buy-One-Give-One Product From Toms Shoes

The shoe company wants to take its model for tying consumption to helping the developing world far beyond just canvas footwear. First up: these $135 hand-painted sunglasses.READ»

MARKETING   |  Comment

Why Market Your Company With Stick-on Emotion When You Can Tap the Real Thing?

Why market your company with stick-on emotion when you can tap the real thing?READ»