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Tom Cruise

Vick Lesson #4: Control Your Backdrop

The context in which people observe you--the people you sit next to, the rooms you occupy--has an enormous impact on their perceptions of you.READ»

The Les Grossman School of Branding

Brand identity expert David Brier shares how Les Grossman (played by Tom Cruise) showed us how a highly unrefined, foul-mouthed Hollywood heavyweight producer can steal the show at the 2010 MTV Movie Awards ... while leaving behind some branding lessons to live by.READ»

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A Pitch to Mark Zuckerberg to Ghostwrite His Tips for Managing a Successful Startup

Dear Mark Zuckerberg,I'm writing to you (big fan of yours. Biiiiig fan) to suggest that, when the inevitable book deals from publishers come winging your way, you young thruster, you, that I ghostwrite it. Not your memoirs--let's ...READ»

WORK/LIFE   |  Comment

United Artists Plays a Risky Hand

Welcome to Hollywood, Tom Cruise. After his move to head up United Artists with producing partner Paula Wagner in late 2006, the publicly ridiculed star hasn't been able to reheat his career--even through films produced by his ...READ»