time-onomics | Fast Company

How To Gain Buy-In For Your Idea In 60 Seconds Or Less

BY Adrian Ott | 05-04-2011 | 2:03 PM | LEADERSHIP

Yes, there is a formula for successful pitches. Sam Horn shares secrets to selling your idea based on her extensive work with successful entrepreneurs, best-selling authors and speakers.READ MORE›

7 Game-Changing Customer Trends for 2011

BY Adrian Ott | 01-07-2011 | 12:43 PM | LEADERSHIP

We all know that time and attention are scarce resources today. But what impact does this have on customer buying behavior and today's markets?READ MORE›

Make Your Resolutions Stick - Forget About Them

BY Adrian Ott | 01-03-2011 | 1:35 PM | WORK/LIFE

This is the time of year that we resolve to shed that excess weight and save more money. Want to know how 2011 can be the year you actually do it? My research on the latest psychological and neurological studies found that purposefully reducing attention can make behavior change stick.READ MORE›

Supercharge the Value of Your Gift - Without Spending More Money

BY Adrian Ott | 12-22-2010 | 11:39 PM | MANAGEMENT

For many of us, time is more valuable than money these days. Time factors into the value of gifts in many ways, not all of them obvious. Here are some ways to apply Time-Value concepts to make your gifts this year more memorable. READ MORE›

Facebook Messages: Time-Value Innovation Trumps Feature Innovation

BY Adrian Ott | 11-16-2010 | 3:46 PM | MAGAZINE

Facebook Messages may lack some features, but it more than compensates with what most people really want--relevance to their time-starved lives. By making messaging streamlined and more meaningful, Facebook has increased its Time-Value and, ultimately, its attractiveness as a customer time magnet.READ MORE›

How Social Media Has Changed the Workplace [Study]

BY Adrian Ott | 11-11-2010 | 12:02 PM | WORK/LIFE

We all know how social media has impacted our personal lives. How has this impacted the way that people work? Has it made employees more or less productive? How do employees value social media relative to other time alternatives?READ MORE›

How The Brain Reacts When We Have Too Much To Do [Infographic]

BY Adrian Ott | 11-01-2010 | 12:05 AM | LEADERSHIP

In a prior infographic, I explored the explosion of data and product proliferation and how this increases pressure on our attention (bound by 16 waking hours a day). This attention bottleneck helps to explain why we often feel so overwhelmed. But how does the brain actually cope with information overload? Are there patterns to our behavior? READ MORE›

Do You Have the Same Blind-Spot as Blockbuster?

BY Adrian Ott | 09-22-2010 | 11:56 AM | MAGAZINE

We've all heard about the problems happening right now at Blockbuster: The one-time giant in video rental has announced that it will file for bankruptcy this September. What lessons can we learn from this? How could Blockbuster's ...READ MORE›

Infographic: Is Information Overload Over-Hyped?

BY Adrian Ott | 09-12-2010 | 7:50 PM | MAGAZINE

Have we become a society of whiners when it comes to information overload? The time management field is overflowing with advice touting that more self-discipline is needed to control time allocations. Should we just "man-up" and ...READ MORE›

Two Words That Attract Attention and Opportunity

BY Adrian Ott | 09-02-2010 | 5:11 PM | MAGAZINE

Have you ever wondered why some innovators who are relatively low in the hierarchy are able to get results in big organizations while others flail? Have you ever wondered why some people always seem to be offered incredible opportunities while others get the scraps?READ MORE›

Capitalize on the Invisible Hand...of Time

BY Adrian Ott | 08-15-2010 | 8:08 PM | MAGAZINE

There's no "invisible hand" more famous than Adam Smith's description of the force that guides free markets toward efficiency. After studying time and attention for the last several years, it's very clear to me that there are also ...READ MORE›

Time Wars: Google vs. Facebook

BY Adrian Ott | 07-23-2010 | 12:18 AM | MAGAZINE

It's not immediately apparent how Facebook and Google are direct competitors, except perhaps in terms of reputation for "cool." But the two companies are directly competing for the most valuable asset of all today: customer time. READ MORE›

The Myth of 24/7: Why the Latest Time-Use Studies May Surprise You [Stats + Video]

BY Adrian Ott | 07-08-2010 | 6:47 PM | MAGAZINE

Do you think that 24/7 commerce has increased the amount of time that people spend shopping? The latest time-use data released in June by the U.S. Department of Labor reveals a trend that may surprise business executives.READ MORE›

If Charities Can’t Capture Attention, What Should You Do?

BY Adrian Ott | 05-28-2010 | 12:35 AM | MAGAZINE

I've written before about how precious, and scarce, a commodity attention is. While they're not making any more land, they actually making less attention. Still, too many companies are basing their product design and marketing around ...READ MORE›

What Would da Vinci and Edison Say to Today's Innovators?

BY Adrian Ott | 05-07-2010 | 1:09 AM | MAGAZINE

If Leonardo da Vinci and Thomas Edison were alive today, what best practices and wisdom would they impart? An interview with Michael J. Gelb, bestselling author of How to Think Like Leonardo da Vinci and Innovate Like Edison provides insights. READ MORE›

What VCs Want: Insights from Silicon Valley's Harvard Business New Venture Contest

BY Adrian Ott | 04-16-2010 | 11:47 AM | MANAGEMENT

What's on the minds of the Sand Hill Road crowd? Their questions at a recent business plan contest reveal interesting insights.READ MORE›

Six Ways to Prevent Corporate Tunnel Vision

BY Adrian Ott | 04-05-2010 | 3:00 PM | MANAGEMENT

Is your company at risk of being blindsided by competitors? Here are six questions that can uncover hidden risks and opportunities. READ MORE›

If Money Were No Object, Would People Shop More? [Stats]

BY Adrian Ott | 03-29-2010 | 11:20 AM | WORK/LIFE

If we had more money, would we shop more? The answers reveal underlying attitudes about time-money tradeoffs...and may surprise you.READ MORE›

The Rise of the Inattention Economy

BY Adrian Ott | 03-10-2010 | 1:11 PM | WORK/LIFE

The last decade initiated a war for attention. With customer attention reaching its limits, I expect the next decade will expand to a new front: a war for inattention. READ MORE›

Walmart Wants Access To Your TV

BY Adrian Ott | 03-04-2010 | 11:00 AM | MANAGEMENT

Walmart's intention to acquire VUDU's on-demand video service may seem like a curious move for a big-box brick-and-mortar retailer. Although eroding DVD category sales is a culprit, my sense is that this move is more strategic and could be more far-reaching if they succeed.READ MORE›