Anyone can win at golf, as evidenced by the guy who beat Tiger for this year's Masters. Playing such a democratic sport can make it hard to stand out, which may be one reason today's putters have evolved to look like galactic death wands. The Nike Method is an archetypal example: like any future super-weapon, the Method has crammed a lot of technology into its dense little head: a grooved aluminum alloy insert on the club face dampens the initial impact of the ball, reducing skidding and sending the ball rolling right off the face.
There's been much discussion about what Mark Zuckerberg and Facebook employees thought of "The Social Network." The picture it paints of their CEO isn't pretty, and such powerful storytelling penetrates the mind of pop culture. But the filmmakers did Mark Zuckerberg a favor.
Nike's unwavering support of Tiger Woods in the wake of his scandalous affairs was not entirely surprising, the company has a track record for sticking with athletes through troubled times. But even some of Woods' most ardent fans were taken aback by the first post-scandal TV commercial that aired during the Masters. Created by longtime Nike collaborators Wieden + Kennedy, the spot shows Woods with a solemn face as the voice of his deceased father Earl speaks in voice over.