Tiffany

Blue Nile Sparkles

We cannot explain Blue Nile's success with traditional logic. It owns no diamond mines, as De Beers does. It enjoyed no pre-existing customer captivity, as Tiffany has been able to build. But if you analyze how Blue Nile's management team explains its success you see the inner workings of an outthinker.READ»

Building Consumer Experience Value Using the Power of Metaphors

Metaphors not only transfer associations from a previous experience to a new one, they function as shorthand to help people understand the consumer experience offering and what it means in their lives.READ»

• Steve McCallion's Beyond the Widget blog

The Secret Design History of 12 Famous Brands

Graphic designers, authors, and Internet instigators Armin Vit and Bryony Gomez-Palacio have released a new book, "Graphic Design Referenced." The highly-visual guide highlights the industry's technical terms, historical moments, and influential practitioners with over 2,000 projects. We asked Vit and Gomez-Palacio to dig out the 12 juiciest stories about our favorite brands. Enjoy!READ»