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NICOLE MALCOLM | Photograph by Greg Ruffing

Why Mr. Clean Wants to Wash Your Car

Nicole Malcolm guides the Mr. Clean Car Wash brand as part of FutureWorks, P&G's new-business incubator that's also testing Tide-branded dry cleaners.READ»

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Facebook, Google Employees Team Up for Tide's Social Media Charity Experiment

Every company wants to find the secret sauce for social media success, and last night, Tide took a stab at it under the guise of charity work. The company hosted 40 social media buffs from Facebook, Google, and other agencies at ...READ»

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