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Does Social Media Give Us the "Trojan Horse" to Fix Corporate Communication?

Internal communication disconnects are the most substantial roadblock on the path to making brands more dynamic, more responsive, and more open in their communication.READ»

Freeland's Washington Post Op-Ed Is Wrong: CSR Does Maximize Corporate Profitability

"The cult of corporate social responsibility" is one of the culprits in the BP oil spill, claims Chrsytia Freeland, global editor at large for Thomson Reuters, in her opinion piece in yesterday's Washington Post. How is that? Because, ...READ»

Thomson Reuters Microsecond News Is the Wall-E of Wall Street

Thomson Reuters recently announced the launch of a news service boasting microsecond delivery of economic data to high frequency traders in London and Chicago. What's a few microseconds here or there, you ask? A lifetime to traders. ...READ»

EARTH DAY   |  Comment

Earth Day 2009: Today's 5 Most Innovative Green Initiatives

You've probably heard the refrain "Make Earth Day every day" a thousand times, but the 40 year-old holiday has at least one important use: innovative brand initiatives. After sorting through the muck of press ...READ»