The Walking Dead/Co.Create Zombie Business School continues. Last time, we discussed how companies could take their branding cues from the way the zombie apocalypse show rallied between seasons. In this installment, executive producer Glen Mazzara talks about how running The Walking Dead helped shape his managerial style, and how that can translate to traditional business.
While other networks frantically spin their wheels with one-dimensional on-screen pop-ups and live Twitter streams, the creative team at AMC merges content and digital media to redefine the way people watch, and engage with, their favorite shows—giving "Walking Dead" fans plenty of new stuff to chew on.
Think of Michael Rooker as a Method actor for great marketing: His commitment to playing Merle Dixon on "Walking Dead" sparked a series of flesh-and-blood branding antics giving a much-buzzed about promotional boost to AMC.