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the case for girls

The Case For Girls Infographic: Women In Numbers

The response to Fast Company's recent feature story, "The Case for Girls," has been incredible. First, digital agency AKQA's mock ad campaign became a real-life call to action and a mobilizing worldwide event. Now social media ...READ MORE

The Case For Girls

Most would-be parents prefer boys, not girls. Is part of the trouble, dare we say, a branding problem--one that advertising could solve?READ MORE