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The a la carte customer

Customization vs. Mass Customization: What Really Matters?

BY David Gardner | 10-14-2010 | 3:52 PM | MANAGEMENT

I often receive questions about whether or not a company is a mass customizer and why the whole world isn't moving to mass customization. This posting will make the differences a bit clearer about the differences and offer thoughts about what really matters.READ MORE›

Configurable Products and Services: Where Is the Excitement?

BY David Gardner | 07-16-2010 | 12:02 PM | MANAGEMENT

Here's what companies with configurable products and services need to be thinking about in terms of support systems.READ MORE›

Why you need an a la carte approach in an a la carte world

BY David Gardner | 03-16-2010 | 1:33 PM | DESIGN

Regardless of the industry you are in, if your customers want to order a la carte, then the customer-facing and sales-facing approach must be consistent with the a la carte approach.READ MORE›

We offer it, you buy it; take it or leave it

BY David Gardner | 03-02-2010 | 5:19 PM | DESIGN

Does the headline of this article represent an attitude that customers are drawn to? It sounds like a customer strategy taken right from the Seinfeld’s “Soup Nazi” playbook! Do customers prefer choice and the ability to ...READ MORE›