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Do u h8 h8? DoSomething.org Wants Teens To Text For Social Good :)

Through a new membership model, Do Something is counting on text messages to create a movement of 5 million teenage activists by 2015. Can they get Generation Text to care about poverty, hunger, homelessness, and disease?READ»

Kenneth Cole's Tone-Deaf Tweet! Vodafone's Coerced Texts! Salad Dressing Drug Charges! Business Misadventures in Egypt Multiply

As a revolution unfolds, the forwardly fashionable, mobile operators, and even a purveyor of health foods have been caught up in Egypt's current chaos.READ»

Mobile Marketing Trends

Mobile Marketing is growing quickly; Mobile Marketer just released a story on five trends feeding this growth. I like the article and wanted to share some highlights with all of you. Trend #1: Apple. Period. They are not ...READ»

Mobile Video - Buy Into It

Mobile video is going to be big in 2010! Smartphone ownership continues to grow exponentially, as does data usage. Couple that with mobile video now being easier to create and distribute and you have a major marketing opportunity on ...READ»

Mobile Websites - One Year Later

Roughly one year ago, the executives at Ballyhoo Mobile Marketing, Inc. decided it was time to add mobile website development to our niche product list. Too many companies try to offer everything under the sun, and it makes them ...READ»

Back from Travels and a Free Whitepaper

I’m back after travels to Spain, Chicago, New Orleans, Atlanta, and Orlando. Throughout the trips, I came across many exciting mobile initiatives and am reminded how much I love the mobile industry. Everyday marketers are ...READ»

twitter Adds Ad Platform and ALL tweets in History Now in the Library of Congress

Two things interesting here (and anyone who reads this blog already knows I think twitter is a waste; it distracts marketers and makes them believe they are marketing, etc. First, twitter has added an ad platform, essentially ...READ»

Advertising...What's Changed?

n an economy like this, it is a wicked Catch 22: business is slow so you can't afford as much advertising as you were once doing, but without some advertising, how are you going to get business to pick back up? Many radio and ...READ»

SMS Giveaway

Each month, Ballyhoo Mobile gives away an SMS campaign to one marketer. Write a brief (50 – 100 word) synopsis of why you should win. Send it via email to giveaways@ballyhoomobile.comThen our creative team chooses a winner based on ...READ»

Even Laggards are Catching Up

Marketers are beginning to see more and more mobile proposals. But even though advertisers are prepared to spend over $3.9 billion on mobile for their business in the form of mobile web, SMS, apps, MMS, application ads more, ...READ»

Want to Reach Your Customers Through Fantasy Football?

Comedian Jerry Seinfeld often tells a joke about how showing loyalty to just one sports team is difficult to justify. “Because the players are always changing and the team can move to another city, you're actually rooting for the ...READ»

Mobile and Wireless Found Critical for Two-Thirds of Small Businesses

In a recent “Small Business Technology Poll” from AT&T, one-fifth of small businesses said they “could not survive” without mobile and 43% more claimed it would be a major challenge. This isn’t to say they could ...READ»

Grow your mobile list for free

Readers of this blog are a solid mix between marketers interested in entering the mobile space and marketers already allocating budget to mobile. I try to keep a mix of articles to serve both parties.   In this ...READ»

SMS Used to Increase Facebook Fans

Every business is looking to increase their Facebook fans. We just had a client utilize their mobile database to do this! Through our web-based software, they sent their database a push SMS message reading “Hi loyal Mobile ...READ»

Clever Video Installation Encourages Charitable Giving

Using a video projection and text-message billing, a new project opens up hearts and wallets to problem of homelessness.READ»

Restaurants Maximize Mobile Marketing via SMS and the Mobile Web

Restaurants have long used direct mailing coupons as a tactic to increase brand awareness and entice perspective guests to dine with them. With mobile quickly becoming the “it” medium, national chain restaurants to mom and ...READ»

Auto Dealers Succeed with SMS!

            Though auto sales may be in a bit of a slump as compared to recent years, many innovative auto dealers are retooling their marketing tactics to emphasize mobile, and the results ...READ»

Mobile Marketing Myths Dispelled - Answers to SMS Questions

I don't have quite as much to share in this post; my main interest is sharing an excellent article found on Mobile Marketer. Business owners and marketers often have questions about the simple steps in getting started with mobile. ...READ»

Baby Boomers Adopt the Mobile Web

Another cue to business owners and marketers that it’s time to build a mobile-specific website and invest in mobile search is that baby boomers are increasingly accessing the mobile web. We now have Millenials, Gen Y, Gen ...READ»

Mobile Banking is Booming!

According to ABI Research, the number of mobile banking subscribers in the US is doubling every year! Very few industries are seeing their customers change their habits at this pace. Once a customer has interest in mobile banking, ...READ»