Just in time for Hurricane Irene's arrival, a new survey from the Red Cross claims that social media is increasingly being used by Americans seeking information on natural disasters. A reliance on social media and text messages during emergencies has hidden dangers.READ»
Mobile Marketing is growing quickly; Mobile Marketer just released a story on five trends feeding this growth. I like the article and wanted to share some highlights with all of you.
Trend #1: Apple. Period.
They are not ...READ»
Mobile video is going to be big in 2010! Smartphone ownership continues to grow exponentially, as does data usage. Couple that with mobile video now being easier to create and distribute and you have a major marketing opportunity on ...READ»
Roughly one year ago, the executives at Ballyhoo Mobile Marketing, Inc. decided it was time to add mobile website development to our niche product list. Too many companies try to offer everything under the sun, and it makes them ...READ»
I’m back after travels to Spain, Chicago, New Orleans, Atlanta,
and Orlando. Throughout the trips, I came across many exciting mobile
initiatives and am reminded how much I love the mobile industry. Everyday marketers
are ...READ»
Two things interesting here (and anyone who reads this blog
already knows I think twitter is a waste; it distracts marketers and makes them
believe they are marketing, etc. First, twitter has added an ad platform,
essentially ...READ»
n an economy like this, it is a wicked Catch 22: business is slow so you can't afford as much advertising as you were once doing, but without some advertising, how are you going to get business to pick back up? Many radio and ...READ»
Each month, Ballyhoo Mobile gives away an SMS campaign to one marketer. Write a brief (50 – 100 word) synopsis of why you should win. Send it via email to giveaways@ballyhoomobile.comThen our creative team chooses a winner based on ...READ»
Marketers are beginning to see more
and more mobile proposals. But even though advertisers are prepared to spend
over $3.9 billion on mobile for their business in the form of mobile web, SMS,
apps, MMS, application ads more, ...READ»
Comedian Jerry Seinfeld often tells a joke about how showing loyalty to just one sports team is difficult to justify. “Because the players are always changing and the team can move to another city, you're actually rooting for the ...READ»
In a recent “Small Business Technology Poll” from AT&T,
one-fifth of small businesses said they “could not survive” without mobile and 43%
more claimed it would be a major challenge. This isn’t to say they could ...READ»
Readers of this blog are a solid mix between marketers
interested in entering the mobile space and marketers already allocating budget
to mobile. I try to keep a mix of articles to serve both parties.
In this ...READ»
Every business is looking to increase their Facebook fans.
We just had a client utilize their mobile database to do this! Through our
web-based software, they sent their database a push SMS message reading “Hi
loyal Mobile ...READ»
"Someone made an AIM account and posed as me. They were telling everyone I was a lesbian!" "Me and my friends Photoshopped our other friend to make it seem like he had man-boobs." "My boyfriend texts other girls all the time and ...READ»
Restaurants have long used direct mailing coupons as a
tactic to increase brand awareness and entice perspective guests to dine with
them. With mobile quickly becoming the “it” medium, national chain restaurants
to mom and ...READ»
Though
auto sales may be in a bit of a slump as compared to recent years, many
innovative auto dealers are retooling their marketing tactics to emphasize
mobile, and the results ...READ»
I don't have quite as much to share in this post; my main interest is sharing an excellent article found on Mobile Marketer.
Business owners and marketers often have questions about the simple steps in getting started with mobile. ...READ»
Another cue to business owners and marketers that it’s time to build
a mobile-specific website and invest in mobile search is that baby boomers are
increasingly accessing the mobile web. We now have Millenials, Gen Y, Gen ...READ»
