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Artá Tequila – The Green Future of Great Tequila

Tequila has been made for hundreds of years in Mexico from fermented agave.  When the makers of Artá Tequila asked me to try their sustainably produced tequila, I wasn’t sure I could say something new about tequila.  But ...READ»

Two Questions to Make Your Product Irresistible

I could not sleep the night before my birthday. My mind was buzzing, not with dreams of birthday cake but with thoughts of what I had experienced earlier in the day. I was flying home overnight from Ecuador where I had just ...READ»

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Tequila Timeline: From Agave to the Worm

Nothing can make a night--or a year--disappear quite like the agave-fueled Mexican liquor. Jose Cuervo is still No. 1 on the market, though Patron has soared to No. 2 since its 1989 launch. On the occasion of spirit maker Diageo celebrating the 250th anniversary of Cuervo, one year late, we drink up its economic history.READ»

National Tequila Day

The U.S. imported $113 million worth of tequila in the first quarter of this year, no paltry sum even if imports of tequila are but one-third that of vodka, easily the nation’s favorite liquid import after light sweet crude. But as ...READ»