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Old Media Beware: Blogs Rely on Cleverer Tech, Leverage Social Media, Making Bloggers More Money

We know blogs are growing up, but the annual State of the Blogosphere Report is giving us some clues how: They're relying on more sophisticated tech to run, and leveraging social media to give them a PR leg-up to compete with traditional media. The upshot: More money than ever for bloggers.READ»

State of the Blogosphere: Blogs Growing Up, Overlapping Mainstream, Embracing Brands

Blogging is growing up as a career, and its practitioners are growing up, too, according to Technorati's new "State of the Blogosphere" report. Blogging is also overlapping mainstream media in consumer's minds and embracing brands.READ»

LEADERSHIP   |  Comment

"You Will Be Discovered": How Companies Can Be One Comment Away From a PR Disaster

In this excerpt from his book, "The Communicators: Leadership in the Age of Crisis," author Richard S. Levick contrasts how Burger King and Technorati responded to critical comments on websites--and how you "do not play around on the Internet."READ»

Blogging Is Dead, Long Live Journalism

Technorati's regular "State of the Blogosphere" analysis of the business is just out, and among the stats is the incredible fact that bloggers are being paid more than ever. Is it time to rethink the definition of blogging? ...READ»

The State of the Blogosphere

Technorati has released its 2008 State of the Blogosphere report and it's an interesting read, particularly if you're not yet convinced of the place that blogging has in the corporate world (read it here).  Blogs are becoming a ...READ»

GOOGLE   |  Comment

The COMcast ic forecast -- chance of storms

  . . . with possible improvement if COMmunication improves Jay Deragon's post Can Comcast Reverse the Storm suggests that Comcast has the opportunity to be a leading brand that leverages the tools of the web for improvement ...READ»