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Before You Sell Your Tech Company. Make Sure You Know Your Brand Valuation.

As you invest your entrepreneurial sweat, blood, and tears to build your business, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, ...READ»

Accountability Dodge Ball: Why CEOs Must Reinvent Marketing ROI

I read that schools have largely eliminated the age old childhood game of dodge ball. You remember it. A group of us lined against a wall. Someone else kicked the ball at us, hard. Everyone moved to keep from being hit because if the ...READ»

Go East, Young Man. Uncle Sam Promises 'Recession-Proof Future' for SavvyTechnology Marketers. Especially Now.

If you are the CMO or CEO of a technology company, you might be interested in learning that the recession, depression or slowdown in the economy is real, unless you are targeting the federal government, the single largest IT client ...READ»

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Facebook: Co-creation Innovator or King of the Save?

Interesting article in Wednesday's New York Times about Facebook making it easier to leave its service entirely. Facebook's meteoric rise has been marked by a handful of high-profile speed bumps, where its users revolted in ...READ»

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