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STARBUCKS   |  Comment

Starbucks Invites You to Taste Its Instant Coffee

  More than half a year after Starbucks announced its entry into the instant coffee market, Starbucks is launching its first major ad campaign for Via. From today until Monday, the 30-second TV ...READ»

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STARBUCKS   |  1 comment

Starbucks Taste Test: Will Instant Blow Away Fresh Brewed?

Will revenue plummet if users choose Starbucks' new Via instant coffee over a more expensive fresh-brewed cup of Joe?READ»

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Creating the World's Worst Kettle Chip: A How-To Guide

By mixing highfalutin flavors, such as "yogurt," "blue cheese," and "fresh ground pepper," Kettle Foods--known for its Kettle Brand® Potato Chips, the biggest all-natural potato chip brand in the ...READ»

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ILLY   |  1 comment

Taste Test: Is Illy's Canned Coffee Premium Enough?

Last March, Illy and Coca-Cola partnered to create Ilko Coffee international and bring a line of Italian canned coffees to the U.S. (no point in letting Starbucks and PepsiCo chug-a-lug the $16 billion ready-to-drink coffee market ...READ»

Starbucks VIA
BEAN   |  10 comments

Starbucks Instant Coffee: Our Be-All, End-All Taste Test

Most coffee-drinkers – at least the ones I know – don’t want their pick-me-ups in packet form, especially when Starbucks (or Caribou or Peet’s or Coffee Bean or Seattle’s Best) is right around the corner. But that didn't ...READ»

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