Satellite television provider DirecTV is set to introduce "targeted" or "addressable" ads, advertisements tailored to viewers' interests, lifestyles, and demographics.READ»
Google, Facebook, and other services use "behavioral ads" to refine advertisements based on users' Web-surfing habits. But that could soon change, thanks to a proposal by the Federal Trade Commission.READ»
Remember when Facebook's advertising system Beacon used to get all in your face with self-published inserts on your status page? That's not going to happen again--Facebook's finally ditched Beacon, and partnered with Nielsen in a new ...READ»
