Dear Dan,
Everybody on my team is required to submit a monthly report. Always have been, always will be. Every single month, though, I have to chase some people down to turn it in, like it's a surprise to them that it's due. I've ...READ»
Dear Dan,
My daughter turned 16 about six months ago, so naturally I am terrified of her getting in a wreck. To make matters worse, I rode with her recently and she started texting while she was driving! I gave her an earful but ...READ»
Don't Simp Me In asks: You always preach the value of simplicity in marketing. But let's face it: Some businesses aren't simple (like mine). So what then--oversimplify?READ»
CV.v2 asks: I am putting together a resume for the first time since the days when I listed student-club memberships and honor rolls on it. Any advice for making a resume stick?READ»
Q: Next week I'm making a presentation to some colleagues at work. (It basically outlines an approach for promoting one of our products in 2010.) My first draft of the presentation was 42 slides, and my team hit the roof. They say we ...READ»
Chip and I devoted a Fast Company column to making presentations stick--we discuss similar themes as the video but in more detail. You can also check out a longer 4-page document we wrote called "Making Presentations that Stick"--just ...READ»
George Loewenstein is the behavioral economist who formulated the "gap theory" of curiosity--here's his original paper on the topic. In Made to Stick, we talk about the gap theory in our chapter on Unexpectedness. (For teachers, we ...READ»
The story of how Jared was discovered--and why Subway initially rejected the campaign--is told in the Story chapter of our book Made to Stick. (Here's an excerpt of the Jared tale.) For more on the power of stories and storytelling, ...READ»
Chip and I love Snopes.com, the urban-legend clearinghouse. See its write-up of the false Snapple/KKK legend. In Made to Stick, we have a long section about testable credentials in the Credible chapter of the book. (Here's an excerpt ...READ»
