swag

Does Swag Work?

BY Jerry McLaughlin | 11-08-2011 | 2:57 PM | LEADERSHIP

What's in your gift bag, and will anyone care? Swag may not seem to command cachet, but when it comes to marketing oomph it actually punches above its weight. Here are four rules for making sure your company's freebies not only stay out of the garbage, but do their job. READ MORE›

The World Cup's Official Art: 14 Artists Interpret the Games

BY Jill Singer | 05-27-2010 | 4:57 PM | WORLD CUP

In terms of World Cup swag, we’ve seen everything from artist-edition track jackets to soccer ball–shaped ice-cube makers. For those with more highbrow tastes, there’s the Official Art Poster Edition, a series of 17 prints, ... READ MORE›