The head of marketing for a large regional restaurant chain recently commented that he was disappointed that more customers weren't aware of his company's commitment to sustainable business practices. After all, they'd incorporated green building practices into a number of their locations even going so far as to install rain barrels and their very own wind mill. Whenever possible, they also purchased their ingredients from local suppliers. So where's the big disconnect?READ»
There's a new cold reality for anyone wanting to make their homes more energy efficient--and for retailers, manufacturers, and marketers in this green industry: Starting this year, most of the tax incentives once available to reward Americans for making these upgrades are gone.READ»
We poll Americans four times a year to track their shifting opinions about all things energy and environment-related and we consistently see that knowing stuff doesn't make folks want to change.READ»
So the buzz these days is that Crispin Porter + Bogusky is getting Jerry Seinfeld (to the tune of $10 million) to star in the upcoming ad campaign for Microsoft Vista alongside Bill Gates.
There is a lot of skepticism, like MS ...READ»
The Wall Street Journal reported this weekend that there is a large group of Chinese people that have been employed by the International Olympic Committee to walk around the Olympic venues and Village and PUT TAPE OVER ANY LOGO that ...READ»
