January launched many new beginnings for our country. One I want to highlight today is the launch of the Mother Nature Network(www.mnn.com), a website created by marketing guru and veteran Joel Babbit, and tree farmer and music industry legend Chuck Leavell (keyboardist for the Rolling Stones). READ»
Regardless of political leanings, for most of us, we agree that this has undoubtedly been a significant week in history. I have contemplated all week about how I could speak about this momentous transition and not just be one more ...READ»
From a high-level perspective, partnerships become more sustainable for corporations when the very nature of collaboration is mutually beneficial. No one company has to re-invent the wheel and can also leverage dollars across multiple ...READ»
How do we make the world work for 100 percent of humanity in the shortest possible time through spontaneous cooperation without ecological damage or disadvantage to anyone? This is a question Buckminster Fuller posed to the world in ...READ»
Last week I had the benefit of spending two and a half days with roughly 150 other “green” marketers, sustainability officers and other champions of our environmental movement. The event, called Good and Green, was organized by ...READ»
So, what is a sustainable brand identity? Let's start by defining a Brand Identity. Fundamentally, your brand identity is the visual interpretation of your cause, business, or products. It is the way in which we recognize and ...READ»
Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention. It's about the importance of a ...READ»
I was pleased to see Metropolis Magazine again discuss the platform of sustainable design in the online article called Whirlwind Tour. This courageous town is Greensburg, Kansas whose citizens have embarked on a forward journey ...READ»
This past week, I was in Boston for the GREENBUILD show and had the benefit of joining USGBC President, Rick Fedrizzi and This Old House host Kevin O’Connor for a reception at a current This Old House home in Weston, ...READ»
Every evening I come home and walk by a mountain of garbage from my building in this otherwise beautiful neighborhood of Brooklyn, NY. It makes me think about my contribution to that, not only on a personal level but a professional ...READ»
