Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention. It's about the importance of a sustainable concept behind the design. Think of it this way – sustainability can be applied to both the tangible and the intangible – the execution of the idea AND the idea itself.
Every evening I come home and walk by a mountain of garbage from my building in this otherwise beautiful neighborhood of Brooklyn, NY. It makes me think about my contribution to that, not only on a personal level but a professional one. As owner of a graphic design studio, I know all too well that half of the services we offer involve the design and development of stuff that ultimately ends up in the trash. They're things that are used to promote a product or service.
Finding new outlets to communicate your social and environmental change and successes helps all of us continue the commitment to evolving our own businesses, amplifying our stories to increase awareness. While change will occur in the hands on consumer behavior, the greatest level of redirecting the ship occurs at the level of large scale business. And large scale business tooting it’s own horn, potentially at The GRAMMYs.
Here are two statistics that are interesting on their own but scary together: 40% of the world's population relies on fish for food, but every year, 7 million tons of dead fish are tossed back into the ocean because they were too young (i.e., small) to be marketable, or simply because they weren't the species the fishermen were after. These factoids come from a video promoting a product designed to solve these problems called SafetyNet. It's an industrial fish-trawling net with a few redesigned elements to ameliorate the unsustainable fishing practices described above.
Brita's Filter for Good campaign inspires concert goers to move away from plastic waste and toward a smart filtered solution when hydrating during the show. Such behavioral influences in our "play" environments can only serve to shift the way we relate to water and waste in our every day lives.
When leadership in an industry converges on a stage to discuss how their individual programs have lead to a collective shift in the entire equation, you have to admire the process unfolding in front of your eyes.
There are hidden costs to "going green." While many companies are manufacturing products made from plant or corn-based polymers, others are quick to point out that the corn industry may use as much—if not more—petroleum. And There are other perceived hypocrisies.
Over the past few years, I have been watching the role of women increase at the global level. Corporate initiatives such as that of Cisco, Nike, and The Cola Cola Company have embraced the position of women not only within the corporation, but also within the communities they operate. Micro-lending is done predominantly to women with the knowledge that bringing women into the world economy is the predominant ingredient in developing a community, if not a nation.