sustainability

Sigg with Regret

Sigg, the Swiss water bottle company, built a PR and marketing machine out of a consumer scare about the chemical BPA in plastic water bottles. Seeing and capitalizing on an opportunity to prove that Sigg was a viable alternative to ...READ»

Three Environmental Slogans that Should be Retired

I’ll admit that it’s hard to write compelling headlines or catchy taglines. While sometimes, sayings make communications stronger (The simple “Yes we can” propelled Obama’s campaign), they can quickly become a danger zone ...READ»

Yellow+Blue Offers Triple-Bottom-Line Inspiration for Struggling Wineries

The wine industry is facing its biggest slump in years, yet a small company that exclusively uses TetraPak containers and works only with organic vineyards is thriving.READ»

• Designers Accord Case Studies

How Green Is the U.S. Open?

Let's just get this out of the way right now: any 14-day event that involves hundreds of thousands of hungry and thirsty people cramming into a sports center to watch a game that uses intense lighting, giant television screens, and a ...READ»

LAVA's Vision for Abu Dhabi's Sustainable Masdar City Center

Dubai's reign as a "symbol of crazed civic ambition" is over, but the United Arab Emirates is still planning to play host to Masdar City, the first large-scale carbon-neutral development in the world. Now the UAE has selected ...READ»

Green Advocacy for Small Businesses Through HR Practices

So, you want to run your business in a way that advocates sustainability. You have cut your energy consumption and switched to green products and processes. What else can you do? The answer is simple and straightforward. Get your ...READ»

So, How Sustainable is the Wal-Mart Sustainability Index?

Wal-Mart is gathering data. The key question is “What for?”READ»

Ziba Design's New HQ Is a Sustainable Pillar of the Community

The Portland-based strategic innovation and design consultancy builds a new office that also builds their neighborhood.READ»

• Designers Accord Case Studies

Biodiesel Revisited

America is a commuter society. Each and every day millions of Americans hop into cars, trucks, and sports utility vehicles and begin their daily commute. We begin and end our work days amidst the traffic jams, exhaust fumes, ...READ»

Connecting the Green Dots - Green B2B

Green B2B Social Networking with Greenergy2030READ»

Whale Wars’ Paul Watson – Loose Cannon or PR Dream?

The show Whale Wars on Animal Planet features Captain Paul Watson, founder of the Sea Shepherd Conservation Society, and a crew of passionate animal rights activists who sail the Antarctic seas in an effort to stop Japanese harpoon ...READ»

Wiley Issues Its First-Ever Sustainability Report

Since John Wiley & Sons is publishing my next book, <a href="http://www.guerrillamarketinggoesgreen.com">Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet</a> (co-authored with ...READ»

Nuns Exchange Convent for Michelle Kaufmann Modular Homes

What do you do with a group of aging nuns in Denver, Colorado who are having trouble going up and down the stairs in their giant two-story convent? Scrap the whole building and hire green prefab expert Michelle Kaufmann to design ...READ»

The Realities of Global Warming

The debate over the earth’s future is finally beginning to heat up. (pun intended!) With rising levels of CO2 literally looming overhead, people are starting to realize the enormous repercussions of everyday decisions and actions. ...READ»

What makes a survey effective?

I confess: I’m a data nerd. It’s become so bad that I've even assigned made-up percentages to issues in my life (I believe that 87 percent of people raised in the metro Boston area have not taken an adequate driver’s test before ...READ»

Green Light for Efficient Commercial Lighting

Energy efficiency is the cheapest and greenest power around, and in buildings efficiency often comes in the form of better lighting.  Most people these days know the curly compact fluorescent bulb used in homes, but most of us ...READ»

Home Business 101: 10 Steps to a Green Home Office

Every day, more and more people are realizing the need to help protect the planet against the impending global warming in whatever way they can. The truth is that we all have a responsibility to the environment. As a home business ...READ»

SMB Virtualization for Energy Savings

Microsoft cited the following information from an EPA report to Congress (August 2007):“The U.S. Department of Energy and the Environmental Protection Agency have reported on the high energy costs of data centers, estimating that ...READ»

Colorblind Examines All Shades of Consumer Behavior Beyond Just "Green"

A self-initiated research project uncovers some surprising findings about why and how people make sustainable decisions.READ»

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Guest Post: Xerox - 5 Steps to Sustainability Success

Patricia Calkins is vice president, Environment, Health and Safety at Xerox Corporation. She is responsible for policy and strategy development and strategic implementation of all EH&S and sustainability programs at Xerox ...READ»

Write an Environmental Management Plan for a Small or Medium Business (SMB)

As an owner of a small or medium-sized business (SMB), it is terrific that you have decided to tackle making your small business more sustainable and environmentally safe. The good news is that the Small Business Division of the ...READ»

The CityCenter: Las Vegas' Sustainable Gamble

It's hard to spend time in Las Vegas and not shudder at least a little bit at the thought of how much energy and water is being wasted on, well, everything. The Las Vegas CityCenter, scheduled to be unveiled next week at the ...READ»

New Affordable Seniors Housing in Squamish

The governments of Canada and British Columbia, along with community partners, broke ground this month on a $14-million, 84-unit housing development for seniors and persons with disabilities in Squamish, creating close to 141 direct and indirect jobs.READ»

The Ecological Credit Crunch

Banks and the automobile industry have had the luxury of government bailouts, but what about Mother Nature? Who should be responsible for paying off the huge ecological debt that has accumulated over years of use and abuse of the world’s natural resources? The idea of an ecological credit crunch happening may seem far-fetched, but the truth is we are using up limited resources that are fast running out. We may not have much longer before an ecological credit crisis occurs.READ»

Inexpensive Green Tips for Your Small Business

Amid growing concern for our environment, several businesses have been thinking of turning green. One of the major concerns of employers is the costs this change will incur (a very common misconception). However, being green need not involve an expensive and major redesign of your entire office. There are several inexpensive ways to start making a difference to the world and the environment while actually reducing some costs too.READ»