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How The Zagat Acquisition Could Help Google Be More Human

BY Russ MeyerFri Sep 23, 2011

Google's recent acquisition of Zagat shows the search giant is recognizing that there is more information than can be assimilated into their algorithm--information that is created, shared and appreciated by humans, not machines.READ»

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Walking the Walk

BY Russ MeyerMon Mar 21, 2011

I grew up on a farm. Farmers are increasingly rare--for some consumers, almost a mythical being. These days, my interactions with farmers consists primarily of my local farmers market. But it's as true in San Francisco as it is in the small town where I was raised: the best way to get to know someone is to talk with them. Face to face. One on one. READ»

BRANDS | Comment

Deficit Brand Building

BY Russ MeyerMon Jan 31, 2011

We all know water is a valuable and critical resource for life. And although we may think the world is 90% water, less than 3% of the water on earth is fresh water. Less than 1% is drinkable (the rest is locked up in ice, for now.) ...READ»

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2011: The Rise of the Electric Car

BY Russ MeyerThu Jan 13, 2011

The electric cars are here! The electric cars are here! Although I predicted it as a sustainability trend for 2010, it seems like 2011 will definitely be the year that consumers get options when it comes to electric vehicles. The first month of 2011 has already seen several announcements regarding greener cars.READ»

BRANDS | Comment

Why "All Natural" Is Bad

BY Russ MeyerTue Oct 5, 2010

Recently, the Ben & Jerry's brand announced that it had decided to take the phrase "All Natural" off some of their ice cream and frozen yogurt packages. This is in response to a request from The Center for the Science in the ...READ»

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The Sustainability Message Imbedded in Avatar

BY Russ MeyerThu Jan 21, 2010

It’s the biggest entertainment juggernaut of the year: $505 million in U.S. box office receipts as of last week, and over $1 billion in box office globally. It’s “Avatar,” James Cameron’s movie that won the Golden ...READ»

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How Carbon Offsets Are Like Stewardesses

BY Russ MeyerTue Dec 1, 2009

AMC’s Mad Men ended its third season a couple of weeks ago. For those who don’t know the show, it’s a peek inside a 1960’s advertising agency. It's also an incredibly faithful depiction of a specific time and place, getting ...READ»

BRANDS | Comment

They’d better start now. Brazil, that is. On greening the 2016 Olympics.

BY Russ MeyerFri Nov 13, 2009

That’s what ran through my head this week when I heard the latest news about the upcoming 2010 Winter Olympics in Vancouver. On November 5th, the city officially handed over the athlete’s village to the Olympics, which prompted a ...READ»

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Packaging That Disappears

BY Russ MeyerMon Nov 2, 2009

Once again, it seems consumers and the general public are ahead of many corporations and brands when it comes to sustainability. San Francisco’s new composting law has gone into effect, and many SF residents are excited about it. ...READ»

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Leaping the Sustainability Divide

BY Russ MeyerWed Oct 14, 2009

I’ve been on vacation for a couple weeks spending time in New Zealand, which seems to be a small country with a big commitment to integrating sustainability into daily life…but my blog posting on that will have to wait for another ...READ»

BRANDS | Comment

Rock Star Farmers

BY Russ MeyerWed Sep 16, 2009

Someone I follow on Twitter is an organic farmer (@friendthefarmer). He knows I work in branding and asked an interesting question recently: “How do we make farmers heroes like chefs or rock stars?” I grew up on a farm in ...READ»

BRANDS | Comment

How Many Green Brands Can You Name?

BY Russ MeyerMon Aug 31, 2009

As the goal of this blog is to talk about Green Brands and the challenges companies big and small have in creating and marketing them, I thought a good place to start is with the latest data from consumers regarding their perceptions ...READ»

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“You can’t change the world, if you cannot change your perception of it.”

BY Russ MeyerMon Aug 10, 2009

Powerful quote. Absolutely appropriate for this constantly evolving world in which we find ourselves. An acknowledgement that perception and reality are integrally linked. Squarely at the center of sustainability and brands. It’s a ...READ»