Susan G. Komen for the Cure's (now-reversed) decision to pull financial support of Planned Parenthood in the end will help Planned Parenthood even more than it damages the Komen brand.
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Susan B. Komen For The Cure's decision to pull funding from Planned Parenthood, and its reaction to the backlash that followed, were a public relations disaster and a classic example of what not to do. READ MORE›
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