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susan g. komen

Planned Parenthood's Unplanned Branding Bonanza

Susan G. Komen for the Cure's (now-reversed) decision to pull financial support of Planned Parenthood in the end will help Planned Parenthood even more than it damages the Komen brand. READ MORE

How Susan G. Komen For The Cure Torpedoed Its Brand

Susan B. Komen For The Cure's decision to pull funding from Planned Parenthood, and its reaction to the backlash that followed, were a public relations disaster and a classic example of what not to do. READ MORE