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Hashtag Hail Mary: Social Media Blitzes The Super Bowl

Advertising is always big business at the Super Bowl. Now companies like GM are working with Facebook, Twitter, iPhones, and Androids to make it even bigger.READ»

The 2011 Twitter Brand Bowl: And the Winners Are…

Super Bowl XLV is now in the history books. 2011 is the year that the Green Bay Packers reclaimed the NFL Championship. And, it is also the year that now holds the record for the most viewed television broadcast of any kind in U.S. history, attracting an audience of over 111 million viewers.READ»

NFL   |  Comment

Prepare Like an NFL Coach

Companies can benefit by thinking about how NFL coaches prepare their teams. Many companies think of the launch as the moment when they tell the world about their new product, the equivalent of a Sunday afternoon football game. Except in business, success is based on hitting sales targets and not scoring points. READ»

SUPERBOWL   |  Comment

The Best (and Worst) Super Bowl Ad Spoofs You Didn't See Last Night

While you were busy watching last night's motley crew of Super Bowl commercials, we were busy trolling the Internet for "spoof" and "banned" ads. Here's a look at the best--and the best of the worst.READ»

SUPERBOWL   |  Comment

Dissecting the New Super Bowl Logo

The new branding is mean and bold, befitting of the nation's manliest past time.READ»