When the lights went out on the Super Bowl last month, America’s electric utilities were provided a stark reminder of the marquee reputational challenge they face. Can it be overcome?
One Super Bowl commercial stood a head above the rest: Dodge Ram's "Farmer." Re-imagining the spot as "God Made a Designer," featuring master impersonator Jim Meskimen.
Lots of things beginning with B--Blackout, Beyonce, Baltimore--contributed to Twitter breaking more records. Brilliant! (Let's not talk about its hacking last weekend, shall we?)
We all get a chuckle out of clever marketing during the Super Bowl, but how many of those ads actually succeed after the show's over? Here are four ways to ensure that solid advertising seals the deal.
When the Ravens and 49ers meet each other in the Super Bowl this weekend, you know the Harbaugh brothers will each bring their best coaching strategies. Here's a few you can borrow to up your game.
