When the lights went out on the Super Bowl last month, America’s electric utilities were provided a stark reminder of the marquee reputational challenge they face. Can it be overcome?
One Super Bowl commercial stood a head above the rest: Dodge Ram's "Farmer." Re-imagining the spot as "God Made a Designer," featuring master impersonator Jim Meskimen.
The new version, "God Made A Factory Farm," pokes holes in the myths of the hardworking American farmer with a perfectly accurate explanation of how agribusiness controls American food.
Lots of things beginning with B--Blackout, Beyonce, Baltimore--contributed to Twitter breaking more records. Brilliant! (Let's not talk about its hacking last weekend, shall we?)
You might think of the big game as a time of glut and excess, but it actually manages to drastically reduce our country’s power use for a few short hours on Sunday night.
We all get a chuckle out of clever marketing during the Super Bowl, but how many of those ads actually succeed after the show's over? Here are four ways to ensure that solid advertising seals the deal.
