Groupon CEO Andrew Mason took to the web again Thursday to announce that the group-discount company will be pulling its controversial Super Bowl ads from the airwaves. Mason said the ads will be replaced by "something less polarizing."
This Super Bowl, Mercedes translated its century-old brand to younger audiences through social media—and with the help of tennis superstar Serena Williams, Fall Out Boy's Pete Wentz, and Run-DMC's Rev Run.
All week leading up to the big game, we're revealing the back stories of the most memorable ads in recent Super Bowl history. First up: the eTrade baby tale. "When we first created the baby, we had no idea if it was the dumbest thing we'd ever done or if it was genius," says Tor Myhren, chief creative officer at ad agency Grey. "I was terrified."