HP and Amazon's latest ad campaigns may use crowdsourcing to generate advertisements, but the concept is far from new. Dorito's "Crash the Super Bowl" contest, launched in 2006, has been one of the more successful campaigns of this ...READ»
The Super Bowl was great football. And some of the spots were really good. But pretty much across the board, the chance for tech to shine or cross promotion to really work failed.
Some examples from this Monday morning ...READ»
Sun, February 1 Play Football Tampa, Florida
After tickets to the big game are parceled out to the NFL teams, the media, and corporate sponsors, just 1% are left for everyone else -- that is, the general public, or at least the ...READ»
There's no way of knowing how Kurt Warner and Ben Roethlisberger will handle the pressure-cooker on Sunday. But one fellow guaranteed to heat things up at the Super Bowl is Ron Krivosik. Meet the man in charge of feeding 80,000 people--fans, players, media, the skybox elite, even Bruce Springsteen and the E-Streeters.READ»
Everyone knows that if your team isn't in the Super Bowl, the biggest (perhaps only) reason to watch are the commercials. Some companies have decided to leak their own Super Bowl spots online so ad geeks have something to drool over ...READ»
Microsoft has managed a product-placement coup: During this Sunday's Super Bowl, the Tampa police will be using the company's touchscreen concept to coordinate their forces.
The Microsoft Surface is an intriguing concept that's ...READ»
Wanted: Director of Fandemonium for the NFL and Monster.com.
Benefits: $100,000 signing bonus and massive pigskin perks.
Job Skills: Love of football.READ»
What does it take to convince NFL superstars like Patriots All-Pro offensive lineman Matt Light (6 ft. 4inches, 305 pounds), New York Giants’s 274 pound defensive end Justin Tuck, and Baltimore Ravens's 250 pound tackle Ray Lewis ...READ»
