For the first time ever, the results of the pilot have been provided, offering insight into just how much traction this technology is seeing among consumers--and how far it is from entering the mainstream.READ»
Herman Cain's 9-9-9 plan is is the legislative equivalent of Subway's $5 footlong campaign or Domino's 5-5-5 deal. It's sharply marketed to the fast food nation (just don't look too close at what's inside). READ»
The Original Champions of Design (OCD), a New York branding agency, are floating a hypothetical alternative that gets at the heart of NYC’s subway signage problem: It’s a 21st century system hopelessly stuck in the 20th century.READ»
If you live in New York, it’s easy to forget that subway entrances can be more than dreary stairwells leading to underground dreariness. (We await Santiago Calatrava’s dazzling PATH station at Ground Zero.) They can, in fact, be ...READ»
You can swipe them, sculpt with them, hell, you can magically raise their value to the raging chagrin of 8.4 million people. Now, thanks to one enterprising artist, you can park your behind on them, too.
Brooklyn-based Stephen ...READ»
It's one thing to brag about your public transit system's environmental bona fides. But the Polish capital city of Warsaw decided to rub it in everyone's faces by having their new Inspiro subway cars designed by BMW too.
The ...READ»
There are many things to love about New York's venerable subway system, but eye-popping design ain't one of 'em.
Unless you know how to find the secret City Hall 6-train station, that is. Betcha' didn't know this underground ...READ»
A Subway Sandwich shop in Tokyo introduced a creative marketing ploy this week to bring in sustainability-minded customers: hydroponic lettuce grown on-site. The shop, located across the street from Tokyo Station, has a "vegetable ...READ»
Impatient? A little lazy? Perk up--this one's for you.
GoMobo, the latest option in ordering and receiving food as quickly as possible, lets users order and pay for fast food via text, allowing them to pick up their order without ...READ»
Public transportation is almost always more energy-efficient than driving, but there are few things more frustrating than getting lost underground in a subway station in the middle of hot, sticky July heat. But don't ...READ»
On the Internet, your process is your brand. Have a good process, and people will keep coming back to buy, read, interact. Have a bad process, and you need to re-think your business or communications goals. Amazon, eBay, GE, iTunes, ...READ»
