With the introduction of Timeline a few weeks ago, Facebook emphasized the importance of life stories in human interaction. This interface taps into the way that people innately understand their own lives with a narrative structure that allows users to express a whole identity, rather than a fragmented view of events and photos.
I live and work in Los Angeles, the land of celebrities and special effects, where I’ve witnessed the battle for big box-office draws and learned something from it. As product innovators, we also strive to create standout products that catch people’s attention. In our efforts to differentiate our designs from all the other stuff on the market, we might learn a lesson or two from Hollywood and the writers, actors, and directors who manage to hook their audiences by crafting narratives that tap into people’s primal emotions.